Since 1980, Tilley has been renowned for crafting the world’s finest outdoor hats. Following its acquisition in 2017 by Joe Mimran and partners, the brand has extended the same quality and attention to detail that customers expect into its modern apparel offerings. Through a thoughtful approach to product development and communications, Tilley has broadened its appeal to a new, style-minded generation seeking functional, timeless pieces for their time outdoors.

The images below are from FW24 and the new platform Life Out There continues to unfold into 2025 product, communication, and brand experiences.

— A creative and strategic collaboration with Megan O’Farrell